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Home»News»The Red Sea Chokehold – How the Latest Houthi Shipping Crisis is Quietly Bankrupting Global Retailers
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The Red Sea Chokehold – How the Latest Houthi Shipping Crisis is Quietly Bankrupting Global Retailers

By News RoomApril 2, 20266 Mins Read
The Red Sea Chokehold: How the Latest Houthi Shipping Crisis is Quietly Bankrupting Global Retailers
The Red Sea Chokehold: How the Latest Houthi Shipping Crisis is Quietly Bankrupting Global Retailers
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Most people will never see this 30-kilometer-wide stretch of water, which is sandwiched between Yemen’s rocky coastline and the Horn of Africa, and would hesitate to point to it on a map. The Bab el-Mandeb Strait, also known as the “Gate of Tears” in Arabic, has earned this moniker over centuries of perilous sailing conditions and seems to be continuing to do so. The Houthis announced their return to a conflict that had momentarily, cautiously, stopped on March 28, 2026, when they fired a ballistic missile toward Israel. That missile was more than just a geopolitical signal for logistics managers and shipping executives monitoring cargo across the Indian Ocean. It was a bill that came in the mail.

The timing is terrible, and it’s difficult to ignore how rapidly people’s recollections of the previous Red Sea crisis have faded. The Houthis attacked over 178 ships traveling through the Red Sea between November 2023 and late 2024, sinking four of them and killing nine sailors. Travel times from the Arabian Sea to the Netherlands, which had previously taken nineteen days, were extended by ten to fourteen days when the major shipping lines, including Maersk and MSC, discreetly rerouted their fleets around the southern tip of Africa.

Category Details
Crisis Name Red Sea Crisis / Bab el-Mandeb Shipping Disruption
Initiated By Houthi movement (Yemen), Iran-backed militia
Crisis Start October 19, 2023 (ongoing, resumed March 28, 2026)
Key Waterway Bab el-Mandeb Strait — 30km wide at narrowest point
Normal Trade Volume ~14% of global maritime trade passes through
Oil Flow (2025) ~4.2 million barrels/day through Bab el-Mandeb
Ships Attacked 178 vessels attacked; 4 sunk; 9 sailors killed
Suez Canal Traffic Drop Daily transit fell ~57.5% between late 2023 and early 2024
Insurance Cost Increase Rose from 0.6% to as high as 2% of cargo value
Alternative Route Cape of Good Hope — adds 10–14 days, Asia to Europe
Reference Website cfr.org — Houthi Attacks Red Sea

At its lowest point, daily transit trade volume through the Bab el-Mandeb dropped by almost 57.5%. The Suez Canal Authority, which had been handling consistent traffic and bringing in a sizable sum of money for Egypt, saw that revenue plummet. All of this took place without much fanfare. Customers in American and European cities noticed their deliveries arriving later than usual and their shelves filling more slowly, but they weren’t entirely sure why. It happened container by container, invoice by invoice.

Now that the Houthis are back in the picture and the wider US-Iran conflict is putting pressure on the Strait of Hormuz, logistics experts are quietly questioning whether the global supply chain can withstand a second simultaneous chokepoint disruption. Iran’s actions in early 2026 have already caused a significant slowdown in traffic through the Strait of Hormuz, which typically transports about 20% of the world’s oil and liquefied natural gas.

Saudi Arabia had already started pumping oil through its East-West pipeline toward the Red Sea port of Yanbu at almost full capacity in anticipation of this exact situation. The issue is that, in order to reach Asian markets without taking the lengthy detour around Africa, oil leaving Yanbu still needs to travel through Bab el-Mandeb. This geography is well understood by the Houthis, who are positioned on one side of the strait and possess a proven arsenal of drones and anti-ship missiles.

Practically speaking, this means that a cost structure that was already strained will be further stretched for retailers. Average spot freight container rates skyrocketed during the 2023–2024 crisis, and marine insurance premiums for ships passing through the region increased from about 0.6% of cargo value to as much as 2%. That seems like a tiny amount. When applied to a ship transporting tens of millions of dollars’ worth of apparel, electronics, or agricultural products, it quickly grows to an enormous amount.

These expenses don’t vanish into thin air. After passing through supply chains and being partially absorbed by shipping firms, importers, and retailers, at least some of them end up on the shelf with a price tag. It is rare for a consumer purchasing a winter coat or television to be aware that the war in Yemen is part of the price.

Logistics analysts believe that the retail industry is especially vulnerable this time. Just-in-time manufacturing, which based its entire efficiency argument on the presumption of predictable transit times, has already experienced two disruptions in the last five years: the Red Sea crisis in 2023–2024 and port congestion during the COVID-19 pandemic. Businesses that had not yet diversified the geography of their supply chains were either extremely fortunate or extremely confident.

During the previous crisis, delayed component shipments from Asia directly caused some production halts in the automotive and electronics sectors. It’s possible that those disruptions will recur, this time on top of a consumer base that is becoming less receptive to price increases and a global economy that is already weakening.

It is important to keep a close eye on the insurance aspect. In 2024, the mere possibility of Houthi attacks was enough to render some routes economically unfeasible. This wasn’t because ships were actually being hit, but rather because the cost of insurance for a trip across the strait became unaffordable. For some vessel classes, some insurers completely removed coverage. When faced with those economics, shipping companies had no choice but to reroute. This leverage has always been understood by the Houthis. If you can make the cost of insurance for any ship high enough to reroute the entire fleet, you don’t have to sink every ship.

As this situation develops, a larger pattern keeps emerging: the world’s most significant trade routes pass through some of its most politically unstable geography, and there is no version of that combination that neatly resolves. A single ship in the wrong location can halt international trade for days, as the container ship Ever Given showed when it blocked the Suez Canal in 2021.

What the Houthis showed in 2023 and again in 2026 is something more unsettling: that a relatively small armed group with Iranian support and a fleet of drones can disrupt a maritime chokepoint for months at a time at a low cost. The attacks continued despite military responses, including US-led operations that cost more than $750 million and hit more than a thousand targets in Yemen. They slowed them down. For the time being.

How long this most recent escalation will last and how forcefully the Houthis will pursue a complete naval blockade against ships from what they refer to as “aggressor countries” are still unknown. The fact that the expense is already being allocated—across freight invoices, insurance spreadsheets, retailer margins, and ultimately consumer prices—long before any of the parties making the payment have been informed that they are.

The Red Sea Chokehold: How the Latest Houthi Shipping Crisis is Quietly Bankrupting Global Retailers
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